{"product_id":"being-a-cfo-40-david-tolly-9798950957109","title":"BEING A CFO - 40 Years in the Chair: A Field Manual for Mid-Market Finance Leaders, Their CEOs, and the People Who Hire Them","description":"Anyone can learn the accounting. Being a CFO - the mid-market version, where there is no treasury department, no investor-relations team, and nobody standing between you and the lender - is something else entirely. In Being a CFO, David H. Tolly distills forty years and more than forty companies into the field manual he wishes someone had handed him on day one: the book for the player-coach CFO of the $14M to $600M company, who builds the forecast and personally defends it, signs the borrowing-base certificate with their own name, and presents to the board with no department in between. The book opens with the frame the CFO literature skips: \"CFO\" is one title describing three different jobs - the doer-of-everything at small companies, the orchestra conductor at large ones, and the player-coach in between - and excellence in one seat does not travel to the others. From there it walks the five concentric responsibilities of the role; the four relationships that make or break a tenure - the CEO, the board and sponsor, the lender, and the team; the operating disciplines, from the 15-day close and the weekly cash rhythm to the five questions that crack any company open in a single conversation; and the phases of the job, from the first ninety days through the exit. The hard chapters cover the work most books pretend doesn't exist: the distressed company, M\u0026amp;A from both sides of the table, the investigation that arrives on a Tuesday morning, the interim and fractional career - and the inner game: composure, identity, and staying whole when the company is burning. Each chapter opens with what it solves and closes with what to do next. The cases are real, with real numbers - including the failures. Written for sitting and aspiring CFOs, controllers on the rise, and the CEOs, sponsors, and boards who hire them, Being a CFO is the leadership chassis underneath the entire Hidden Series.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Tolly\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798950957109\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Corporate Solutions Group, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"David Tolly","offers":[{"title":"Paperback","offer_id":49002043408639,"sku":"9798950957109","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/being-a-cfo-40-david-tolly-9798950957109","provider":"WR Book House","version":"1.0","type":"link"}