{"product_id":"ben-delaneys-nonprofit-marketing-handbook-ben-delaney-9781513635545","title":"Ben Delaney's Nonprofit Marketing Handbook, Second Edition: A hands-on guide to marketing \u0026 communications in nonprofit organizations","description":"\u003cp\u003eThere are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets.\u003cbr\u003e \u003cbr\u003e Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.\u003c\/p\u003e\u003cp\u003eThis second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ben Delaney\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1513635549\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781513635545\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cyberedge Information Services\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Ben Delaney","offers":[{"title":"Paperback","offer_id":43986912084223,"sku":"9781513635545","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9aab9cf8-7342-4740-bb8f-aca9d392859d.jpg?v=1683285895","url":"https:\/\/www.whiterainbookhouse.com\/products\/ben-delaneys-nonprofit-marketing-handbook-ben-delaney-9781513635545","provider":"WR Book House","version":"1.0","type":"link"}