{"product_id":"better-change-john-m-greco-9798314223079","title":"Better Change: Delivering on the True Promise of Change Management","description":"We all know change is hard. Managing change is hard too... it is widely estimated that two out of every three organizational change efforts fail. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBETTER CHANGE: Delivering on the True Promise of Change Management\u003c\/b\u003e challenges conventional approaches to managing change and presents the necessary strategy shift to drive success. \u003cp\u003e\u003c\/p\u003eCiting real-world efforts, behavioral and neuroscience research, and personal vignettes, \u003cb\u003eBETTER CHANGE \u003c\/b\u003ewill advance your understanding of how change \u003ci\u003ereally \u003c\/i\u003eworks and how change management \u003ci\u003eshould \u003c\/i\u003ework. \u003cp\u003e\u003c\/p\u003eWritten by an organization development practitioner, \u003cb\u003eBETTER CHANGE\u003c\/b\u003e outlines practical approaches to influencing people to opt-in to change, explores how to lock in essential leader support, and converts science into guidance on how to help people truly convert the change challenge into personal and professional growth. \u003cp\u003e\u003c\/p\u003eWhether you're a change practitioner, change leader, in a role responsible for supporting change initiatives or simply interested in organizational change, \u003cb\u003eBETTER CHANGE\u003c\/b\u003e will help deliver the \u003ci\u003etrue promise\u003c\/i\u003e of change management ─ enhanced capabilities of the organization \u003ci\u003eand \u003c\/i\u003eits people.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John M. Greco\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798314223079\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.35d","brand":"John M. Greco","offers":[{"title":"Paperback","offer_id":46907245461759,"sku":"9798314223079","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_afd558a5-0f60-44f8-9ea4-2600101b1b5e.jpg?v=1748772755","url":"https:\/\/www.whiterainbookhouse.com\/products\/better-change-john-m-greco-9798314223079","provider":"WR Book House","version":"1.0","type":"link"}