{"product_id":"between-public-and-market-czscile-armand-9783119147781","title":"Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)","description":"\u003cp\u003e\u003cem\u003eBetween Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)\u003c\/em\u003e unveils the silent revolution advertising brought to Shanghai's press and urban life during the pre-communist era. While traditional scholarship often treats advertising as a commercial tool or cultural \"mirror,\" this book reveals its transformative role as a driver of municipal policies and public engagement among urban elites within the transnational context of the treaty ports. Drawing on untapped sources--municipal archives, photographs, newspapers--and employing innovative digital methods like Geographic Information System, the author examines how advertising reshaped urban landscapes, nightlife, traffic management, and the physical appearance, content, and business model of Republican-era newspapers. As a sequel to \u003cem\u003eMadmen in Shanghai: A Social History of Advertising in Modern China\u003c\/em\u003e (De Gruyter, 2024), this book shifts the focus from the rise of advertising as an industry to its social and political impact in early 20\u003csup\u003eth\u003c\/sup\u003e-century China. It will engage students and scholars of modern Chinese history, urban and media studies, as well as professionals in advertising and urban management.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cécile Armand\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3119147788\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783119147781\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e de Gruyter Oldenbourg\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/21\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Cécile Armand","offers":[{"title":"Hardcover","offer_id":46927954084095,"sku":"9783119147781","price":115.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4b899419-58a4-4c3e-aa21-21f2d9f0ccb7.jpg?v=1749373484","url":"https:\/\/www.whiterainbookhouse.com\/products\/between-public-and-market-czscile-armand-9783119147781","provider":"WR Book House","version":"1.0","type":"link"}