{"product_id":"beyond-discovery-jean-e-schelhorn-9780197512708","title":"Beyond Discovery: Moving Academic Research to the Market","description":"Academic discoveries account for some of the most successful products in the marketplace, from pharmaceutical blockbusters like Lyrica(R) to household names like Gatorade(TM). Yet few researchers understand the process of technology transfer or the various pathways for commercialization available to them. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eBeyond Discovery \u003c\/em\u003eis the ultimate guide for researchers interested in moving their inventions from the laboratory to the marketplace. Focusing particularly on scientists and engineers, this volume demystifies the process of commercialization by offering clarity on key complex topics, including technology transfer, intellectual property, and the uneven landscape for inventors of different genders and ethnicities. The authors describe how academics must adapt their thinking and provide numerous best practices for advancing through this unfamiliar and demanding terrain, with profiles of current scientists and engineers to illustrate how academic inventions have translated to commercial success.\u003cem\u003e Beyond Discovery \u003c\/em\u003ealso offers realistic recommendations to academic institutions for engaging their researchers in the commercialization enterprise. \u003cp\u003e\u003c\/p\u003eComprehensive and pragmatic, \u003cem\u003eBeyond Discovery\u003c\/em\u003e illustrates how commercialization can deepen the impact of academic research and offers seasoned advice for each step in the technology transfer process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jean E. Schelhorn, Joan M. Herbers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0197512704\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780197512708\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.60w x 0.54d","brand":"Jean E. Schelhorn","offers":[{"title":"Paperback","offer_id":44043892490495,"sku":"9780197512708","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_90c2325a-82b2-4588-94b2-6cb294291728.jpg?v=1684969724","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-discovery-jean-e-schelhorn-9780197512708","provider":"WR Book House","version":"1.0","type":"link"}