{"product_id":"beyond-greenwash-hamish-van-der-ven-9780190866006","title":"Beyond Greenwash: Explaining Credibility in Transnational Eco-Labeling","description":"From green frogs and blue angels to white bunnies, modern consumers are confronted by a growing array of colorful eco-labels on everything from coffee to computers. When eco-labels are credible, they can lead to dramatic change in environmental practices broadly and quickly by leveraging the purchasing power of corporate clients (e.g., Walmart and McDonalds) to influence global supply chains. But the credibility of such labels is highly variable; and despite the existence of established practices for eco-labeling, many labels remain little more than superficial exercises in \"greenwash.\" How can consumers separate greenwash from genuine attempts to address environmental challenges? \u003cp\u003e\u003c\/p\u003e\u003cem\u003eBeyond Greenwash\u003c\/em\u003e addresses this question by systematically investigating the credibility of transnational eco-labeling organizations across countries and commercial sectors. Using an innovative proxy measure for credibility that examines adherence to established best practices, Hamish van der Ven proposes a novel theory of rigor and credibility in transnational eco-labeling that upends conventional wisdom. He argues that the credibility of an eco-label does not depend on who creates or manages it-whether a government, industry association, professional standard setter, or environmental NGO. Rather, it depends on which types of businesses use the label. More specifically, eco-labeling organizations that target bigger, consumer-facing retailers tend to create credible eco-labels out of a desire to insulate their clients from critical scrutiny and gain acceptance in new markets. This theory challenges the conventional wisdom that only governments or environmental NGOs can create meaningful environmental governance and suggests that who is being governed matters as much, if not more, than who is doing the governing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hamish Van Der Ven\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0190866004\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780190866006\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/19\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 1.00d","brand":"Hamish Van Der Ven","offers":[{"title":"Hardcover","offer_id":43914168828159,"sku":"9780190866006","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_fa0726ad-801c-495e-b4cd-7b08c52b8fba.jpg?v=1680640733","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-greenwash-hamish-van-der-ven-9780190866006","provider":"WR Book House","version":"1.0","type":"link"}