{"product_id":"beyond-reps-casey-conrad-ed-9798296706270","title":"Beyond Reps: The Rise of Wellbeing in the Fitness Industry","description":"\u003cb\u003e19 inspiring leaders share how they are creating a new story for fitness\u003c\/b\u003e\u003cb\u003eFitness is tired. Wellness is waking up.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eFor decades, we've sold health through hard work, sweat, and transformation photos.\u003cbr\u003eBut the metrics we've relied on for so long are failing to move the needle-because people are searching for something deeper, something more meaningful, and something more sustainable.\u003cbr\u003eWe've confused looking fit with being well. And it's time to change that.\u003cbr\u003e\u003ci\u003eBeyond Reps\u003c\/i\u003e is a rallying cry for a new era-one where strength is defined by how we recover, not just how we perform-and where wellness means more than just looking the part. \u003cp\u003e\u003c\/p\u003eCo-edited by Dr. Glenda Rivoallan and Casey Conrad, this bold, collaborative work brings together global leaders, consultants, coaches, creatives, and changemakers who are redefining what it means to thrive. Together, they offer a new blueprint for an industry ready to move beyond aesthetics, pressure, and burnout. Inside, you'll discover: \u003cul\u003e\n\u003cli\u003eWhy clients are burning out-even when they \"look fit\"\u003c\/li\u003e\n\u003cli\u003eHow gyms can evolve into true wellbeing hubs\u003c\/li\u003e\n\u003cli\u003eWhat fitness professionals need to flourish in a wellness-first world\u003c\/li\u003e\n\u003cli\u003eReal-world strategies for inclusive, values-led, and evidence-based wellbeing approaches\u003c\/li\u003e\n\u003cli\u003eBusiness models that prioritise coaching, connection, care, and long-term impact\u003c\/li\u003e\n\u003c\/ul\u003eThe shift from fitness to wellness is not just about what we do-it's about who we do it for. And who we can finally reach when we get it right. \u003cp\u003e\u003c\/p\u003eThis isn't just a trend. It's not a pivot. It's a necessary evolution that is happening with or without you. \u003cp\u003e\u003c\/p\u003eIt's time to move beyond reps-and into a model that truly serves.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Casey Conrad Ed,Glenda Rivoallan Ed\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798296706270\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 396\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.88d","brand":"Casey Conrad Ed","offers":[{"title":"Paperback","offer_id":47520893337855,"sku":"9798296706270","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3ee41fd6-96fe-43aa-ad71-837dfc8afbaa.jpg?v=1762887606","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-reps-casey-conrad-ed-9798296706270","provider":"WR Book House","version":"1.0","type":"link"}