{"product_id":"beyond-screens-daniel-h-byun-9786208433833","title":"Beyond Screens","description":"Transmedia storytelling has become a dominant concept in contemporary media discussions, describing the ways in which narratives unfold and interconnect across numerous platforms and technologies. By traversing traditional boundaries and embracing emergent digital tools, transmedia experiences grant audiences the opportunity to engage with stories through multiple entry points, each offering unique facets of a larger narrative world. In order to grasp why transmedia has captured so much attention, it is useful to examine the term in detail, the history of its development, and the broader shift toward media convergence that underlies today's cultural landscape.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel H. Byun,Young-Sung Kwon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 6208433835\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9786208433833\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e LAP Lambert Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Daniel H. Byun","offers":[{"title":"Paperback","offer_id":48446500569343,"sku":"9786208433833","price":87.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8e16f13d-7e12-4b41-8409-5fc4362c7697.jpg?v=1777225041","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-screens-daniel-h-byun-9786208433833","provider":"WR Book House","version":"1.0","type":"link"}