{"product_id":"beyond-the-back-row-jim-mccarthy-9781544531076","title":"Beyond the Back Row: The Breakthrough Potential of Digital Live Entertainment and Arts","description":"\u003cp\u003eAre you and your organization ready for the future of live entertainment?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe pandemic hit live entertainment harder than any other industry-but also revealed tantalizing new possibilities. Online, streaming, and hybrid events opened the door to bigger audiences, better finances, and more innovative content for live producers. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAnd now is the perfect time to start.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBeyond the Back Row breaks down the why, how, and what of online, streaming, and hybrid live events. It helps you understand the opportunities, avoid the pitfalls, and learn what you need to master. Wherever you are in your live entertainment career, even if you're just getting started, start here. There's even advice for powerful incumbent organizations on how to prevent yourself from being \"Napstered.\" \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn a few years, digital capabilities for live producers will be a given. Until then, Beyond the Back Row will give you a major head start. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jim McCarthy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544531079\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544531076\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Houndstooth Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/19\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 09\/15\/2022","brand":"Jim McCarthy","offers":[{"title":"Hardcover","offer_id":44073764028671,"sku":"9781544531076","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_46d8b536-c526-400d-b087-f7d3492ac3b6.jpg?v=1685449760","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-the-back-row-jim-mccarthy-9781544531076","provider":"WR Book House","version":"1.0","type":"link"}