{"product_id":"beyond-the-business-plan-s-bridge-9781137332868","title":"Beyond the Business Plan: 10 Principles for New Venture Explorers","description":"This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Bridge, C. Hegarty\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137332867\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137332868\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 275\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.60w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2014","brand":"S. Bridge","offers":[{"title":"Hardcover","offer_id":47200110575871,"sku":"9781137332868","price":49.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-the-business-plan-s-bridge-9781137332868","provider":"WR Book House","version":"1.0","type":"link"}