{"product_id":"beyond-the-horse-race-john-zogby-9781538197141","title":"Beyond the Horse Race: How to Read Polls and Why We Should","description":"\u003cp\u003eAmericans are preoccupied with political polls. In this book, John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numbers--who is leading and who is trailing--miss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been used well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Zogby\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538197146\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538197141\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/27\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"John Zogby","offers":[{"title":"Hardcover","offer_id":45981047718143,"sku":"9781538197141","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c68afea0-0bfc-47aa-a339-f63a43a3c956.jpg?v=1722417585","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-the-horse-race-john-zogby-9781538197141","provider":"WR Book House","version":"1.0","type":"link"}