{"product_id":"beyond-the-idea-vijay-govindarajan-9781250851116","title":"Beyond the Idea","description":"\u003cp\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestselling authors of \u003ci\u003eReverse Innovation\u003c\/i\u003e and \u003ci\u003eHow Stella Saved the Farm\u003c\/i\u003e distill more than a decade of exclusive research into one short, powerful, action-oriented book. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCompanies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. \u003cp\u003e\u003c\/p\u003eVijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In \u003ci\u003eBeyond the Idea\u003c\/i\u003e, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams. \u003cp\u003e\u003c\/p\u003eBy offering specific action steps, \u003ci\u003eBeyond the Idea\u003c\/i\u003e extends the elegant conceptual insights from \u003ci\u003eHow Stella Saved the Farm\u003c\/i\u003e, Govindarajan and Trimble's parable. \u003ci\u003eBeyond the Idea\u003c\/i\u003e shows exactly how to: \u003cp\u003e\u003c\/p\u003e- Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists. \u003cp\u003e\u003c\/p\u003e- Manage any innovation initiative as a \u003ci\u003edisciplined experiment.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e- Implement three distinct models for moving from ideas to action. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBeyond the Idea\u003c\/i\u003e is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vijay Govindarajan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1250851114\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781250851116\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martins Press-3PL\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.45d","brand":"Vijay Govindarajan","offers":[{"title":"Paperback","offer_id":44079785541887,"sku":"9781250851116","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a7d76b6d-ff0e-4ad3-ae85-2d9635d67a9f.jpg?v=1685483129","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-the-idea-vijay-govindarajan-9781250851116","provider":"WR Book House","version":"1.0","type":"link"}