{"product_id":"beyond-the-pig-and-the-mike-vargo-9780615435299","title":"Beyond the PIG and the APE: Realizing SUCCESS and true HAPPINESS","description":"\u003cb\u003ePraise for Beyond the PIG and the APE by Krishna Pendyala: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \"If you don't think you can find profound joy and inner peace in your life, you might change your mind when you read this book.\" - \u003cb\u003eMarc Allen\u003c\/b\u003e\u003cbr\u003e Co-founder, New World Library\u003cbr\u003e Author, Visionary Business\u003cbr\u003e Publisher, The Power of Now \"This book is extraordinary. It's so important to ground our own minds before we can build those critical relationships with others. I have studied such practices for many years in service of business success and Krishna's book illustrates the principles of settling the mind more simply and clearly than anything I have found.\" - \u003cb\u003eKeith Ferrazzi\u003c\/b\u003e\u003cbr\u003e Author, Never Eat Alone\u003cbr\u003e Founder, RelationshipMastersAcademy.com \"Do yourself a favor and read Beyond the PIG and the APE. The book shows how we get trapped in unfulfilling behaviors, then lays out a clear path to personal happiness and joy.\" - \u003cb\u003eShannon Waller\u003c\/b\u003e\u003cbr\u003e Co-author, Unique Ability: Creating The Life You Want\u003cbr\u003e Strategic Coach(R) \"In my own life, formerly as a business CEO and now as a teacher of management, I have found that inner personal growth and effective decision-making go hand in hand: Krishna's book is a guide to both.\" - \u003cb\u003eJohn Rehfeld\u003c\/b\u003e\u003cbr\u003e Author, Alchemy of a Leader\u003cbr\u003e Executive MBA Faculty, Pepperdine and University of San Diego \u003cbr\u003e We are told that happiness and the path to a better life can be found by looking within ourselves, but here's the problem. Since the secret is not likely to be lying in a box marked \"happiness,\" what exactly should we be looking for? Beyond the PIG and the APE is meant as a simple, practical guide to the inner search. The book starts by advising us \"what to look out for\" - the \"inner creatures\" that often lead us astray. \u003cp\u003e\u003c\/p\u003e The PIG of the title is the ever-present drive to Pursue Instant Gratification, while the APE is the drive to Avoid Painful Experiences. These inner animals aren't always bad; in fact they are basic survival instincts that evolved to help us feed and protect ourselves. But in modern life, our primitive drives can get us in trouble - especially when the PIG and APE team up to \"feed and protect\" the Ego, a delusional mind-made identity that isn't who we really are. Then we are sabotaged by \"blind animal instincts in the service of pretense.\" \u003cp\u003e\u003c\/p\u003e The book uses real-life examples to show how the PIG, APE and Ego can keep us trapped in a maze of unhealthy habits, inner turmoil and conflict with the people in our lives. And the way out of the maze? Don't even try to control your inner creatures, says the author. All it takes is awareness. \u003cp\u003e\u003c\/p\u003e Simply by growing aware of how the inner mischief distorts us and limits us, we begin to grow free of it. Better yet, this larger awareness can open up a world of possibilities that had long been obscured. We begin to live in harmony with life instead of struggling to mind-manage everything. After a pivotal chapter on \"Becoming Aware,\" the book has four practical chapters devoted to: \u003cul\u003e \u003cli\u003eLearning to recognize \"what's driving you\" in any situation, \u003c\/li\u003e \u003cli\u003eMaking wiser decisions, \u003c\/li\u003e \u003cli\u003eBecoming more creative, \u003c\/li\u003e \u003cli\u003eAnd finding joy and peace amid the demands of a busy life.\u003c\/li\u003e \u003c\/ul\u003e The \"Story Bank\" at the end of the book reinforces the main themes. These 21 true stories illustrate how the PIG, APE and Ego can defeat us - and how we can move beyond them - in the various \"Life Spaces\" we each inhabit: the spheres of life that involve Your Self, Your Partner, Your Friends, Your Work, Your Money, and Your Children. \u003cp\u003e\u003c\/p\u003e Throughout the book you get the same simple framework for inner awareness, viewed from many different angles. It's a journey filled with laughs and surprises. But above all, it's a journey that can help you discover the laughter and surprises in your life, every day\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Vargo, Krishna Pendyala\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0615435297\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615435299\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Big You Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.66d","brand":"Mike Vargo","offers":[{"title":"Paperback","offer_id":44119974478079,"sku":"9780615435299","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c9f9a126-3cd4-4cc2-b678-18bb74468dec.jpg?v=1687411904","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-the-pig-and-the-mike-vargo-9780615435299","provider":"WR Book House","version":"1.0","type":"link"}