{"product_id":"beyond-the-visual-frank-serafini-9780807766842","title":"Beyond the Visual: An Introduction to Researching Multimodal Phenomena","description":"\u003cp\u003e \u003cem\u003eBeyond the Visual\u003c\/em\u003e is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, \u003cem\u003eReading the Visual\u003c\/em\u003e, Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the analytical frameworks, the text is organized into two parts--texts and objects, events and spaces--with corresponding analytical approaches. Examples and outlines are provided to help novice and experienced researchers conduct their own studies. Vignettes by some of the most renowned scholars in the field of multimodality research take the reader behind the scenes of various projects to experience the thoughts and decisions that go into conceptualizing and applying the analytical frameworks presented in the book. This resource will enable both students and experienced scholars to acquire new research skills and designs resulting in more rigorous, high-quality research.\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eBook Features: \u003c\/strong\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAssists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs.\u003c\/li\u003e \u003cli\u003eShowcases 16 models for conducting research on visual and multimodal phenomena across a variety of social, virtual, and physical contexts.\u003c\/li\u003e \u003cli\u003eProvides examples of how eminent researchers conceive, design, initiate, and conduct their studies.\u003c\/li\u003e \u003cli\u003eExplores the research methods cited in the author's previous book, Reading the Visual.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank Serafini\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0807766844\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780807766842\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Teachers College Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/04\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.27w x 0.56d","brand":"Frank Serafini","offers":[{"title":"Paperback","offer_id":43993267536127,"sku":"9780807766842","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2e02f1e4-3435-4d84-8271-23d2f5f3b508.jpg?v=1683323443","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-the-visual-frank-serafini-9780807766842","provider":"WR Book House","version":"1.0","type":"link"}