{"product_id":"beyond-world-class-c-morton-9781349398621","title":"Beyond World Class","description":"Being 'world class' is inextricably linked to being competitive. In this new book the author builds upon Becoming World Class and incorporates his experience of introducing fundamental changes in a number of major organisations. The author discusses how organisations can compete when competitors have also introduced the management innovations of recent years and become  lean'. He argues that success comes not from making business processes more efficient but from the contribution of people and he examines how companies can successfully motivate employees. This is an innovative book which puts forward a new approach for regional development in a global context. The author argues that the three elements of society, the firm and individual must work together to achieve economic growth in these competitive and changing times.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Morton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349398624\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349398621\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 333\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.72d","brand":"C. Morton","offers":[{"title":"Paperback","offer_id":48444557426943,"sku":"9781349398621","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1d5ef497-e3ca-49f7-93dd-3d019ece18df.jpg?v=1777213064","url":"https:\/\/www.whiterainbookhouse.com\/products\/beyond-world-class-c-morton-9781349398621","provider":"WR Book House","version":"1.0","type":"link"}