{"product_id":"bias-testing-for-market-research-mandy-sha-9798398341843","title":"Bias Testing for Market Research: A framework to enable inclusive research design","description":"Written by leading experts in market research and Diversity, Equity \u0026amp; Inclusion (DEI), \u003cb\u003eBIAS TESTING FOR MARKET RESEARCH \u003c\/b\u003epresents a practical framework facilitated by easy-to-implement tools and real-life examples. You will be motivated to: \u003cul\u003e\n\u003cli\u003eMitigate bias in survey questions using appropriate bias testing techniques\u003c\/li\u003e\n\u003cli\u003eIntegrate bias testing in conjunction with technology use\u003c\/li\u003e\n\u003cli\u003eEnable an inclusive research design to maximize equity in access\u003c\/li\u003e\n\u003c\/ul\u003eThis book is the essential guide to mitigate implicit and unconscious bias in the research design process with 5 chapters: \u003cul\u003e\n\u003cli\u003eChapter 1: Implicit and unconscious bias in research design\u003c\/li\u003e\n\u003cli\u003eChapter 2: Bias testing fundamentals\u003c\/li\u003e\n\u003cli\u003eChapter 3: Bias testing methods\u003c\/li\u003e\n\u003cli\u003eChapter 4: Practical considerations\u003c\/li\u003e\n\u003cli\u003eChapter 5: \"What if\" questions and solutions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mandy Sha, Farren Roper, Emily Geisen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 839834184X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798398341843\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.23d","brand":"Mandy Sha","offers":[{"title":"Paperback","offer_id":44809682419967,"sku":"9798398341843","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ea7eb263-a7a2-4f49-a216-ae3388a4212d.jpg?v=1707927181","url":"https:\/\/www.whiterainbookhouse.com\/products\/bias-testing-for-market-research-mandy-sha-9798398341843","provider":"WR Book House","version":"1.0","type":"link"}