{"product_id":"big-data-analytics-for-the-n-padmaja-9781835493397","title":"Big Data Analytics for the Prediction of Tourist Preferences Worldwide","description":"\u003cp\u003eBig Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and improving tourism organizations' potential to customize their products and service offerings.\u003c\/p\u003e \u003cp\u003eThe real execution of such inventive forms of data-driven value generation in tourism continues to be more restricted to the theory or used in a few exceptional cases. Big data and machine learning techniques in tourism persists as an unclear concept and a subject of investigation that necessitates closer analysis from an extensive range of field and research methods. \u003cem\u003eBig Data Analytics for the Prediction of Tourist Preferences Worldwide\u003c\/em\u003e tackles this challenge, exploring the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner.\u003c\/p\u003e \u003cp\u003eThe authors provide theoretical and experiential contributions designed to see a wider adoption of these technologies in the tourism industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e N. Padmaja,Rajalakshmi Subramaniam,Sanjay Mohapatra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1835493394\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781835493397\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/22\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"N. Padmaja","offers":[{"title":"Hardcover","offer_id":48445770924287,"sku":"9781835493397","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e4bd9b24-81e5-4666-af2e-3c6c241058e9.jpg?v=1777220541","url":"https:\/\/www.whiterainbookhouse.com\/products\/big-data-analytics-for-the-n-padmaja-9781835493397","provider":"WR Book House","version":"1.0","type":"link"}