{"product_id":"big-data-analytics-kiran-chaudhary-9781032007885","title":"Big Data Analytics: Applications in Business and Marketing","description":"\u003cp\u003e\u003cstrong\u003eBig Data Analytics: Applications in Business and Marketing\u003c\/strong\u003e explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. \u003c\/p\u003e\u003cp\u003eThe book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBig data analytics and algorithm\u003c\/li\u003e \u003cli\u003eMarket basket analysis\u003c\/li\u003e \u003cli\u003eAnticipating consumer purchase behavior\u003c\/li\u003e \u003cli\u003eVariation in shopping patterns\u003c\/li\u003e \u003cli\u003eBig data analytics for market intelligence\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. \u003c\/p\u003e\u003cp\u003eThis book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kiran Chaudhary,Mansaf Alam\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032007885\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032007885\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Auerbach Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/28\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 261\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Kiran Chaudhary","offers":[{"title":"Hardcover","offer_id":48087479419135,"sku":"9781032007885","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2da03036-3735-4824-a71b-3cdc2663ef91.jpg?v=1769100301","url":"https:\/\/www.whiterainbookhouse.com\/products\/big-data-analytics-kiran-chaudhary-9781032007885","provider":"WR Book House","version":"1.0","type":"link"}