{"product_id":"big-data-and-innovation-in-marianna-sigala-9789811363412","title":"Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications","description":"\u003cp\u003eChapter 1. Big Data: the Oil of the New Tourism Economy.- Chapter 2. Composite Indicators for Measuring the Online Search Interest by a Tourist Destination.- Chapter 3. Developing Smart Tourism Destinations with the Internet of Things.- Chapter 4. Big Data in Online Travel Agencies and its Application Through Electronic Devices.- Chapter 5. Big Data for Measuring the Impact of Tourism Economic Development Programme: a Process and Quality Criteria Framework for Using Big Data.- Chapter 6. Research on Big Data, VGI, and the Tourism and Hospitality Sector: Concepts, Methods, and Geographies.- Chapter 7. Sentiment Analysis for Tourism.- Chapter 8. Location-Based Social Network Data for Tourism Destinations.- Chapter 9. Identifying Innovative Idea Proposals with Topic Models - A Case Study from SPA Tourism.- Chapter 10. Customer Data and Crisis Monitoring in Flanders and Brussels.- Chapter 11. Analyzing Airbnb Customer Experience Feedback Using Text Mining.- Chapter 12. Big Data as a Game Changer: How does it Shape Business Intelligence within a Tourism and Hospitality Industry Context?.- Chapter 13. Strengthening Relational Ties and Building Loyalty Through Relational Innovation and Technology: Evidence from Spanish Hotel Guests.- Chapter 14. Big Data and its Supporting Elements: Implications for Tourism and Hospitality Marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marianna Sigala\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9811363412\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789811363412\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/04\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 223\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"Marianna Sigala","offers":[{"title":"Paperback","offer_id":44321545027839,"sku":"9789811363412","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f8d6480e-9420-4d09-b26c-2651fda47b4c.jpg?v=1696331454","url":"https:\/\/www.whiterainbookhouse.com\/products\/big-data-and-innovation-in-marianna-sigala-9789811363412","provider":"WR Book House","version":"1.0","type":"link"}