{"product_id":"big-data-big-dupe-stephen-few-9781938377105","title":"Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense","description":"\"Big Data, Big Dupe\" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If \"data is the new oil,\" Big Data is the new snake oil. It isn't real. It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephen Few\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1938377109\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781938377105\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Analytics Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.40d","brand":"Stephen Few","offers":[{"title":"Paperback","offer_id":43994454622463,"sku":"9781938377105","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e14ba09f-3ca5-4caa-b030-462efeceeece.jpg?v=1683330253","url":"https:\/\/www.whiterainbookhouse.com\/products\/big-data-big-dupe-stephen-few-9781938377105","provider":"WR Book House","version":"1.0","type":"link"}