{"product_id":"big-data-fundamentals-thomas-erl-9780134291079","title":"Big Data Fundamentals: Concepts, Drivers \u0026 Techniques","description":"\"This text should be required reading for everyone in contemporary business.\" \u003cbr\u003e--Peter Woodhull, CEO, Modus21 \u003cp\u003e\u003c\/p\u003e\"The one book that clearly describes and links Big Data concepts to business utility.\" \u003cbr\u003e--Dr. Christopher Starr, PhD \u003cp\u003e\u003c\/p\u003e\"Simply, this is the best Big Data book on the market!\" \u003cbr\u003e--Sam Rostam, Cascadian IT Group \u003cp\u003e\u003c\/p\u003e\"...one of the most contemporary approaches I've seen to Big Data fundamentals...\" \u003cbr\u003e--Joshua M. Davis, PhD \u003cp\u003e\u003c\/p\u003e \u003cb\u003eThe Definitive Plain-English Guide to Big Data for Business and Technology Professionals \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003ci\u003eBig Data Fundamentals \u003c\/i\u003eprovides a pragmatic, no-nonsense introduction to Big Data. Best-selling IT author Thomas Erl and his team clearly explain key Big Data concepts, theory and terminology, as well as fundamental technologies and techniques. All coverage is supported with case study examples and numerous simple diagrams. \u003cp\u003e\u003c\/p\u003eThe authors begin by explaining how Big Data can propel an organization forward by solving a spectrum of previously intractable business problems. Next, they demystify key analysis techniques and technologies and show how a Big Data solution environment can be built and integrated to offer competitive advantages. \u003cbr\u003e \u003cul\u003e \u003cli\u003eDiscovering Big Data's fundamental concepts and what makes it different from previous forms of data analysis and data science\u003c\/li\u003e \u003cli\u003eUnderstanding the business motivations and drivers behind Big Data adoption, from operational improvements through innovation\u003c\/li\u003e \u003cli\u003ePlanning strategic, business-driven Big Data initiatives\u003c\/li\u003e \u003cli\u003eAddressing considerations such as data management, governance, and security\u003c\/li\u003e \u003cli\u003eRecognizing the 5 \"V\" characteristics of datasets in Big Data environments: volume, velocity, variety, veracity, and value\u003c\/li\u003e \u003cli\u003eClarifying Big Data's relationships with OLTP, OLAP, ETL, data warehouses, and data marts\u003c\/li\u003e \u003cli\u003eWorking with Big Data in structured, unstructured, semi-structured, and metadata formats\u003c\/li\u003e \u003cli\u003eIncreasing value by integrating Big Data resources with corporate performance monitoring\u003c\/li\u003e \u003cli\u003eUnderstanding how Big Data leverages distributed and parallel processing\u003c\/li\u003e \u003cli\u003eUsing NoSQL and other technologies to meet Big Data's distinct data processing requirements\u003c\/li\u003e \u003cli\u003eLeveraging statistical approaches of quantitative and qualitative analysis\u003c\/li\u003e \u003cli\u003eApplying computational analysis methods, including machine learning\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas Erl, Wajid Khattak, Paul Buhler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0134291077\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780134291079\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/05\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.90w x 0.70d","brand":"Thomas Erl","offers":[{"title":"Paperback","offer_id":46526450696447,"sku":"9780134291079","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fa6f3588-bf23-41b9-9d12-3c54eb36c1a6.jpg?v=1737556221","url":"https:\/\/www.whiterainbookhouse.com\/products\/big-data-fundamentals-thomas-erl-9780134291079","provider":"WR Book House","version":"1.0","type":"link"}