{"product_id":"big-little-legends-gair-maxwell-9781774581667","title":"Big Little Legends: How Everyday Leaders Build Irresistible Brands","description":"\u003cb\u003eWithout Magic, It's Just Marketing\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEver wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In \u003ci\u003eBig Little Legends\u003c\/i\u003e, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become \u003ci\u003eirresistible\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eBut here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a \"Category of One\" for decades to come. \u003cp\u003e\u003c\/p\u003eYou'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a \"Huggable\" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, \u003ci\u003eBig Little Legends\u003c\/i\u003e is jam-packed with reasons why every brand should discover, tell and believe in their own story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gair Maxwell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1774581663\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781774581667\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Page Two Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/09\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 350\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.25w x 0.78d","brand":"Gair Maxwell","offers":[{"title":"Paperback","offer_id":44051193299199,"sku":"9781774581667","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ca90f00e-57e0-42a8-8ecc-3de86ac97856.jpg?v=1685011640","url":"https:\/\/www.whiterainbookhouse.com\/products\/big-little-legends-gair-maxwell-9781774581667","provider":"WR Book House","version":"1.0","type":"link"}