{"product_id":"big-picture-strategy-marta-dapena-baron-9781119712060","title":"Big Picture Strategy: The Six Choices That Will Transform Your Business","description":"\u003cp\u003e\u003cb\u003eDevelop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Picture Strategy\u003c\/i\u003e shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.\u003c\/p\u003e \u003cp\u003eStrategist, consultant, and author Marta Dapena Bar describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it\u003c\/li\u003e \u003cli\u003eThe four strategies companies use to launch and grow brands successfully\u003c\/li\u003e \u003cli\u003eHow to use strategy-integrated metrics to promote continuous learning in organizations\u003c\/li\u003e \u003cli\u003eHow to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUnlike many of its competitors, \u003ci\u003eBig Picture Strategy\u003c\/i\u003e does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marta Dapena Baron\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119712068\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119712060\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 1.10d","brand":"Marta Dapena Baron","offers":[{"title":"Hardcover","offer_id":43993778028799,"sku":"9781119712060","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5a9b68ed-112b-462e-84a1-872632091ab5.jpg?v=1683326255","url":"https:\/\/www.whiterainbookhouse.com\/products\/big-picture-strategy-marta-dapena-baron-9781119712060","provider":"WR Book House","version":"1.0","type":"link"}