{"product_id":"billboard-advertising-for-know-it-alls-for-know-it-alls-9781599862217","title":"Billboard Advertising for Know-It-Alls","description":"Billboard Advertising for Know-It-Alls is a reference guide to help readers understand the use of billboards and similar signage in advertising campaigns. Billboards are widey used in advertising messages related to political campaigns, product marketing and for non-profit causes. Three types of signs are covered in this book including traditional billboards, mechanical billboards and newer types including digital and mobile billboards. This publication also focuses on important issues related to using a billboard including effectiveness, placement, visual concerns, related environmental issues, road safety, and laws relating to billboards. Billboard Advertising for Know-It-Alls is highly recommended for those who are interested in learning more about advertising with billboards.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e For Know-It-Alls\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1599862212\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781599862217\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Know-It-Alls\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/14\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 52\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.11d","brand":"For Know-It-Alls","offers":[{"title":"Paperback","offer_id":44124964946175,"sku":"9781599862217","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ef335b94-26c5-420f-9b52-3c2a40da1c27.jpg?v=1687439845","url":"https:\/\/www.whiterainbookhouse.com\/products\/billboard-advertising-for-know-it-alls-for-know-it-alls-9781599862217","provider":"WR Book House","version":"1.0","type":"link"}