{"product_id":"billion-dollar-branding-honey-parker-9781614482727","title":"Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen","description":"Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Honey Parker, Blaine Parker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1614482721\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781614482727\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Honey Parker","offers":[{"title":"Paperback","offer_id":43939198861567,"sku":"9781614482727","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_9e60e18c-58c0-4c7a-9b2f-39fbde7ebba9.jpg?v=1681440079","url":"https:\/\/www.whiterainbookhouse.com\/products\/billion-dollar-branding-honey-parker-9781614482727","provider":"WR Book House","version":"1.0","type":"link"}