{"product_id":"biology-bias-gill-merrill-9781637428061","title":"Biology Bias: The Real Reasons Behind Our Decisions","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBiology Bias\u003c\/i\u003e gives a comprehensive understanding of the biological and psychological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eReaders will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this expertise to improve marketing and business strategies. It's a \u003cb\u003emust-read\u003c\/b\u003e for marketing practitioners looking to enhance their knowledge of consumer behavior, business leaders seeking a 360  perspective on human behavior to create more effective organizations, and educators and students interested in cutting-edge research in marketing and psychology.\u003c\/p\u003e\u003cp\u003eWritten by professor and researcher, \u003cb\u003eGill Merrill\u003c\/b\u003e, this book uncovers cognitive, unconscious, and biological biases and forces that challenge and contradict rational thinking within the decision-making process.\u003c\/p\u003e\u003cp\u003eUnderstanding the true drivers of consumer behavior is crucial to improving campaign performance. \u003cb\u003e\u003ci\u003eBiology Bias\u003c\/i\u003e offers readers the tools and knowledge they need to accurately interpret consumer reactions, develop high-performance campaigns, and have a competitive edge.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gill Merrill\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637428065\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637428061\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/09\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.67d","brand":"Gill Merrill","offers":[{"title":"Paperback","offer_id":46962177147135,"sku":"9781637428061","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c46475e1-b8e8-4a17-8ad6-30a27b7d5b9c.jpg?v=1750649557","url":"https:\/\/www.whiterainbookhouse.com\/products\/biology-bias-gill-merrill-9781637428061","provider":"WR Book House","version":"1.0","type":"link"}