{"product_id":"biomedical-communications-jon-d-miller-9780124967519","title":"Biomedical Communications: Purpose, Audience, and Strategies","description":"With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the\u003cbr\u003enonscientist. \u003ci\u003eBiomedical Communications\u003c\/i\u003e illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jon D. Miller,Linda G. Kimmel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0124967515\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780124967519\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 458\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 6.12w x 0.87d","brand":"Jon D. Miller","offers":[{"title":"Paperback","offer_id":48135913013503,"sku":"9780124967519","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99a37101-0eef-4160-9afe-3d084c830f50.jpg?v=1770159281","url":"https:\/\/www.whiterainbookhouse.com\/products\/biomedical-communications-jon-d-miller-9780124967519","provider":"WR Book House","version":"1.0","type":"link"}