{"product_id":"black-social-television-sherri-m-williams-9781793616302","title":"Black Social Television: How Black Twitter Changed Television","description":"\u003cp\u003e\u003cb\u003eWinner of the 2025\u003ci\u003e Outstanding Book Award - African American Communication and Culture Division, National Communication Association \u003c\/i\u003eand the 2025 \u003ci\u003eBonnie Ritter Book Award - Feminist and Gender Studies Division, National Communication Association\u003c\/i\u003e! \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn this book, Sherri Williams explores the digital activism of the Black social TV audience, a subset of Black Twitter. In addition to demands for social equality and shifts in social justice, Williams argues, the Black social TV audience advocated for a representation revolution in television, leading to some shows being blocked from airing, some being taken off the air, and others even being revived. Williams positions this activism as an extension of Black people's historic advocacy related to the use of their image, dating back a century to when the NAACP attempted to block screenings of the notoriously racist 1915 film \u003ci\u003eThe Birth of a Nation\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBlack Social Television\u003c\/i\u003e details how Black audiences' use of social media impacted the way television is watched, developed, and produced through digital discourse and activism, primarily on Twitter. Williams also demonstrates how Black content directors, like Justin Simien and Quinta Brunson, used social networks to develop their content and loyalty among audiences to ultimately bypass Hollywood's traditional gatekeepers. Crucially, she also investigates the impact of contemporary events like COVID-19 and Elon Musk's acquisition of Twitter on Black content creators and audiences.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sherri M. Williams\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1793616302\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781793616302\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/25\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Sherri M. Williams","offers":[{"title":"Paperback","offer_id":48623790031103,"sku":"9781793616302","price":39.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/black-social-television-sherri-m-williams-9781793616302","provider":"WR Book House","version":"1.0","type":"link"}