{"product_id":"blockbusters-gary-s-lynn-9780060084745","title":"Blockbusters: The Five Keys to Developing Great New Products","description":"What Makes a BLOCKBUSTER?\u003cp\u003eMore than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.\u003c\/p\u003e\u003cp\u003eLynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: \u003c\/p\u003e\u003cp\u003eCompelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary S. Lynn, Richard R. Reilly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 006008474X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780060084745\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Paperbacks\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/14\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.82h x 5.54w x 0.73d","brand":"Gary S. Lynn","offers":[{"title":"Paperback","offer_id":44652508315903,"sku":"9780060084745","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5958d773-11df-4b72-b411-d5189e7c22ec.jpg?v=1704216451","url":"https:\/\/www.whiterainbookhouse.com\/products\/blockbusters-gary-s-lynn-9780060084745","provider":"WR Book House","version":"1.0","type":"link"}