{"product_id":"blue-sky-project-management-john-maculley-9781419690563","title":"Blue Sky Project Management: How 21st Century Innovation Gets to Market","description":"It's no surprise that executives are nervous about their organizations' ability to convert great ideas into profitable products and services. With such a high rate of failure among simple projects, the probability for the success of innovation projects seems nearly impossible when using outdated methodologies. Fortunately, there's a better way. In a book that challenges existing paradigms of project management, John Maculley outlines a 21st century model for managing innovation. In Blue Sky Project Management, readers will learn: why we need a new project management methodology; how to keep pace with the demand for innovation; how to identify blue sky opportunities; how to launch a blue sky project; how to analyze stakeholders and risks; how to estimate schedule and cost; how to baseline the triple-constraint; how to manage progressive elaboration; how to conclude and document a blue sky project; how to manage post-blue sky project knowledge; about the profession of project management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Maculley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1419690566\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781419690563\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Booksurge Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/13\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.45d","brand":"John Maculley","offers":[{"title":"Paperback","offer_id":48449571062015,"sku":"9781419690563","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_57ffebee-d008-4b4d-b14f-8e3dcefa0bad.jpg?v=1777263978","url":"https:\/\/www.whiterainbookhouse.com\/products\/blue-sky-project-management-john-maculley-9781419690563","provider":"WR Book House","version":"1.0","type":"link"}