{"product_id":"body-of-truth-dan-hill-9780471444398","title":"Body of Truth: Leveraging What Consumers Can't or Won't Say","description":"In \u003ci\u003eBody of Truth\u003c\/i\u003e, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan Hill\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471444391\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471444398\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 6.30w x 0.97d","brand":"Dan Hill","offers":[{"title":"Hardcover","offer_id":44652091638015,"sku":"9780471444398","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_04e27a27-ed4d-4a57-ae12-c4b84333199d.jpg?v=1704214527","url":"https:\/\/www.whiterainbookhouse.com\/products\/body-of-truth-dan-hill-9780471444398","provider":"WR Book House","version":"1.0","type":"link"}