{"product_id":"bollywood-and-postmodernism-neelam-sidhar-wright-9781474420945","title":"Bollywood and Postmodernism: Popular Indian Cinema in the 21st Century","description":"\u003cp\u003e'New Bollywood' has arrived, but its postmodern impulse often leaves film scholars reluctant to theorise its aesthetics. How do we define the style of a contemporary Bollywood film? Are Bollywood films just uninspired Hollywood rip-offs, or does their borrowing signal genuine innovation within the industry?\u003c\/p\u003e \u003cp\u003eApplying postmodern concepts and locating postmodern motifs in key commercial Hindi films, this innovative study reveals how Indian cinema has changed in the 21st century. Equipping readers with an alternative method of reading contemporary Indian cinema, \u003cem\u003eBollywood and Postmodernism\u003c\/em\u003e takes Indian film studies beyond the exhausted theme of diaspora, and exposes a new decade of aesthetic experimentation and textual appropriation in mainstream Bombay cinema.\u003c\/p\u003e \u003cp\u003eA bold celebration of contemporary Bollywood texts, this book radically redefines Indian film and persuasively argues for its seriousness as a field of study in world cinema.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neelam Sidhar Wright\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 147442094X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781474420945\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Edinburgh University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.10w x 0.60d","brand":"Neelam Sidhar Wright","offers":[{"title":"Paperback","offer_id":44190779474175,"sku":"9781474420945","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c206098e-d7c4-4d40-9fad-8e780a6052c2.jpg?v=1690872317","url":"https:\/\/www.whiterainbookhouse.com\/products\/bollywood-and-postmodernism-neelam-sidhar-wright-9781474420945","provider":"WR Book House","version":"1.0","type":"link"}