{"product_id":"book-clubs-and-book-commerce-corinna-norrick-rzhl-9781108708814","title":"Book Clubs and Book Commerce","description":"In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Corinna Norrick-Rühl\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1108708811\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781108708814\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/13\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 75\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 5.00w x 0.22d","brand":"Corinna Norrick-Rühl","offers":[{"title":"Paperback","offer_id":46526299537663,"sku":"9781108708814","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_416cfb23-c938-4393-967a-1768e77ac966.jpg?v=1737555773","url":"https:\/\/www.whiterainbookhouse.com\/products\/book-clubs-and-book-commerce-corinna-norrick-rzhl-9781108708814","provider":"WR Book House","version":"1.0","type":"link"}