{"product_id":"boomer-brand-winners-losers-barry-silverstein-9780996576062","title":"Boomer Brand Winners \u0026 Losers: 156 Best \u0026 Worst Brands of the 50s and 60s","description":"\u003cp\u003e\u003cstrong\u003eWhat was the name of the first maple flavor instant oatmeal cereal?\u003cbr\u003e What brand is the oldest major soft drink in America?\u003cbr\u003e What do the \"m's\" in M\u0026amp;Ms stand for?\u003cbr\u003e Who was the Barbie doll named after?\u003cbr\u003e Which toothpaste had Bucky Beaver as a mascot?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe answers to these burning questions - and many more - can be found in the book, \u003cstrong\u003e\u003cem\u003eBoomer Brand Winners \u0026amp; Losers: 156 Best \u0026amp; Worst Brands of the 50s and 60s.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Readers can relive the days of Cap'n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was \"advanced technology.\" They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.\u003c\/p\u003e\u003cp\u003eThe book is divided into fifteen chapters, each covering a brand category: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTelevision\u003c\/li\u003e \u003cli\u003eCereal\u003c\/li\u003e \u003cli\u003eSoft Drinks\u003c\/li\u003e \u003cli\u003eSnack Foods, Convenience Foods\u003c\/li\u003e \u003cli\u003eToys, Games and Comic Books\u003c\/li\u003e \u003cli\u003eHealth, Beauty and Cigarettes\u003c\/li\u003e \u003cli\u003eAutomobiles\u003c\/li\u003e \u003cli\u003eFast Food\u003c\/li\u003e \u003cli\u003eRock 'n' Roll\u003c\/li\u003e \u003cli\u003eRevolution\u003c\/li\u003e \u003cli\u003eEnvironment\u003c\/li\u003e \u003cli\u003eTechnology\u003c\/li\u003e \u003cli\u003eMovies\u003c\/li\u003e \u003cli\u003eThe Ultimate Boomer Brand Winner \u0026amp; Loser\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn Appendix includes a fill-in form so readers can pick their own \"winners\" and \"losers,\" links to vintage TV commercials, and a Boomer Brands Discussion Guide. The book is a sequel to the first book on the topic, \u003cem\u003eBOOMER BRANDS: Iconic Brands that Shaped Our Childhood\u003c\/em\u003e.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBoomer Brand Winners \u0026amp; Losers\u003c\/em\u003e is a wondrous walk down Memory Lane \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Barry Silverstein\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0996576061\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780996576062\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Guidewords Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.57d","brand":"Barry Silverstein","offers":[{"title":"Paperback","offer_id":46233070829823,"sku":"9780996576062","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e19431cf-6d97-4a71-8f80-8c9e5db2cfe9.jpg?v=1728991981","url":"https:\/\/www.whiterainbookhouse.com\/products\/boomer-brand-winners-losers-barry-silverstein-9780996576062","provider":"WR Book House","version":"1.0","type":"link"}