{"product_id":"boomer-marketing-ian-chaston-9780415489621","title":"Boomer Marketing: Selling to a Recession Resistant Market","description":"\u003cp\u003e\u003cem\u003eBoomer Marketing\u003c\/em\u003e is the first book to address the current global recession and its effects on firms' marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ian Chaston\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415489628\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415489621\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 278\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Ian Chaston","offers":[{"title":"Hardcover","offer_id":48086617293055,"sku":"9780415489621","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6f5c07dc-e985-48f6-82b7-322f97b1a994.jpg?v=1769095674","url":"https:\/\/www.whiterainbookhouse.com\/products\/boomer-marketing-ian-chaston-9780415489621","provider":"WR Book House","version":"1.0","type":"link"}