{"product_id":"borderless-brands-sofia-mercer-9798269920351","title":"Borderless Brands: Adidas, Ray-Ban \u0026 De Beers: Icons Without Borders","description":"\u003ci\u003eBorderless Brands\u003c\/i\u003e investigates what makes icons like Adidas, Ray-Ban, and De Beers resonate across every culture and continent. From three stripes on football fields to diamonds in wedding rituals, these brands achieved what few can-universal recognition. This book traces their strategies for expansion, adaptation, and cultural storytelling, showing how they transcended geography to become symbols of identity worldwide. It reveals the formula for global resonance: consistency, adaptability, and myth-making that turn products into timeless cultural artifacts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sofia Mercer\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798269920351\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 138\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"Sofia Mercer","offers":[{"title":"Paperback","offer_id":48997187354879,"sku":"9798269920351","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/borderless-brands-sofia-mercer-9798269920351","provider":"WR Book House","version":"1.0","type":"link"}