{"product_id":"brain-rush-peter-cohan-9798868803178","title":"Brain Rush: How to Invest and Compete in the Real World of Generative AI","description":"\u003cp\u003eAfter decades of false starts, artificial intelligence (AI) is entering the mainstream of society. That is largely due to the rapid adoption of ChatGPT, a service that responds to almost any natural language question with cogent paragraphs. ChatGPT is the leading example of generative AI -- technology that creates original text, images, video and computer code based on uncovering patterns in training data. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book will explain how generative AI works and how much economic value it could create and will map out the industry value network. For each value network stage, the book will define the industry, estimate its size, growth rate, and profit potential, identify the most successful participants, and explain how they have achieved their success and where they will compete in the future. The book will conclude with a section on what investors and business leaders should do to make an informed decision on where to place their bets.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You Will Learn\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eInsights on how best to assemble the resources - whether by hiring a consultant or bringing on board a generative AI expert -- to build, train, and operate company specific generative AI applications\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHow management can brainstorm, evaluate and execute the right opportunities\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eConcepts and processes to enable investors to place bets with the highest risk-adjusted returns\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho This Book is For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBusiness and enterprises seeking to get value from generative AI, current or potential suppliers of technology and services to companies that build generative AI, and venture capitalists and public equity investors seeking to make profitable bets on generative AI companies\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Cohan\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798868803178\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/05\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 401\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.85d","brand":"Peter Cohan","offers":[{"title":"Paperback","offer_id":46140915646719,"sku":"9798868803178","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d5d93c8e-53af-47a6-962a-a110baa84a06.jpg?v=1726597397","url":"https:\/\/www.whiterainbookhouse.com\/products\/brain-rush-peter-cohan-9798868803178","provider":"WR Book House","version":"1.0","type":"link"}