{"product_id":"brains-on-fire-robbin-phillips-9780470614181","title":"Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements","description":"\u003cp\u003e\u003cb\u003eDevelop and harness a powerful, sustainable word-of-mouth movement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing \"campaign\" mentality.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrains on Fire\u003c\/i\u003e offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop and harness a powerful, sustainable, word-of-mouth movement\u003c\/li\u003e \u003cli\u003eDescribes 10 lessons to master and create a powerful, sustainable movement\u003c\/li\u003e \u003cli\u003eThe Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robbin Phillips, Greg Cordell, Geno Church\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470614188\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470614181\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.82w x 0.82d","brand":"Robbin Phillips","offers":[{"title":"Hardcover","offer_id":43980962300159,"sku":"9780470614181","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2c432e25-5f23-48f9-aa81-ee80edc5d832.jpg?v=1683252908","url":"https:\/\/www.whiterainbookhouse.com\/products\/brains-on-fire-robbin-phillips-9780470614181","provider":"WR Book House","version":"1.0","type":"link"}