{"product_id":"brains-versus-capital-faltin-gunther-9789813234611","title":"Brains Versus Capital","description":"\u003cp\u003eEntrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own \"idea-masterpiece\" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. \u003cem\u003eBrains versus Capital: Entrepreneurship for Everyone\u003c\/em\u003e opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to \"The Tea Campaign\" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Faltin Gunther\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 981323461X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789813234611\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Faltin Gunther","offers":[{"title":"Hardcover","offer_id":48241791336703,"sku":"9789813234611","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d03be141-8da3-40d2-aadd-bced82b0cc3e.jpg?v=1772655900","url":"https:\/\/www.whiterainbookhouse.com\/products\/brains-versus-capital-faltin-gunther-9789813234611","provider":"WR Book House","version":"1.0","type":"link"}