{"product_id":"brand-aesthetics-g-mazzalovo-9780230336735","title":"Brand Aesthetics","description":"Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e G. Mazzalovo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230336736\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230336735\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/24\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.80d","brand":"G. Mazzalovo","offers":[{"title":"Hardcover","offer_id":47420624535807,"sku":"9780230336735","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cbbb5048-76db-4d17-b2c8-c077b1946c63.jpg?v=1761526229","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-aesthetics-g-mazzalovo-9780230336735","provider":"WR Book House","version":"1.0","type":"link"}