{"product_id":"brand-aid-larry-g-linne-9780735205413","title":"Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does","description":"\u003cb\u003eNow in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThink branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand - a personal brand, how others see us - which is shaped by what we do, say, write, and otherwise present ourselves to others. \u003cp\u003e\u003c\/p\u003eWe can't fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don't even try. That is, we don't take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBRAND AID\u003c\/b\u003e isn't a book about manipulating others, putting on airs, or saying things you don't really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. \u003cp\u003e\u003c\/p\u003eUsing clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry G. Linne, Patrick Sitkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0735205418\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780735205413\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Adult Hc\/Tr\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.24h x 5.47w x 0.47d","brand":"Larry G. Linne","offers":[{"title":"Paperback","offer_id":44072701231359,"sku":"9780735205413","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_500e18dd-d35f-4615-a319-da6cb03dbd4f.jpg?v=1685443501","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-aid-larry-g-linne-9780735205413","provider":"WR Book House","version":"1.0","type":"link"}