{"product_id":"brand-and-myth-stefan-waller-9783662706770","title":"Brand and Myth","description":"\u003cp\u003e\u003cstrong\u003eBrand and Myth\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eA Cultural-Philosophical Consideration\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eBrands reflect the desires of the modern individual. In Nike, it's the hope of achieving success by simply doing it; in a Mercedes, it's the pursuit of status; and in a MasterCard, it encapsulates the longing for those moments that cannot be bought with money (but for which you still need money). The list can go on for a long time. Despite the fact that these brand messages are understood across various cultures, they have played a secondary role in cultural-philosophical debates. To professional thinkers, brands appear, at best, as banal and, at worst, as instruments in a malign illusionary context. They are seen as expressions of capitalism, something to be viewed critically, and thus rejected. From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one's own area of expertise.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stefan Waller\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3662706776\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783662706770\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.30d","brand":"Stefan Waller","offers":[{"title":"Paperback","offer_id":47419623014655,"sku":"9783662706770","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b86ad4f7-5f61-4cd2-9432-008f660a8788.jpg?v=1761512776","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-and-myth-stefan-waller-9783662706770","provider":"WR Book House","version":"1.0","type":"link"}