{"product_id":"brand-antarctica-hanne-elliot-fnss-nielsen-9781496221216","title":"Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent","description":"Antarctica is, and has always been, very much \"for sale.\" Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place. \u003cp\u003e\u003c\/p\u003e By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, \u003ci\u003eBrand Antarctica\u003c\/i\u003e identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot F nss Nielsen challenges common assumptions about Antarctica's past and present, encouraging readers to rethink their own relationship with the Far South.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hanne Elliot Fss Nielsen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1496221214\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781496221216\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Nebraska Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 268\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Hanne Elliot Fss Nielsen","offers":[{"title":"Hardcover","offer_id":44121953337599,"sku":"9781496221216","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f0c7ff49-cbff-45e8-9baf-783c753dbe61.jpg?v=1687422319","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-antarctica-hanne-elliot-fnss-nielsen-9781496221216","provider":"WR Book House","version":"1.0","type":"link"}