{"product_id":"brand-atlas-alina-wheeler-9780470433423","title":"Brand Atlas: Branding Intelligence Made Visible","description":"\"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning.\"\u003cbr\u003e \u003cb\u003e--The Influential Marketing Blog\u003c\/b\u003e (May 2011) \u003cp\u003eA company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e (Wall Street Journal, Best-Seller, Spotlight 1\/23\/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, \u003ci\u003eBrand Atlas\u003c\/i\u003e, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrand Atlas\u003c\/i\u003e follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSpeaks to a broad range of stakeholders in the branding process--from CEOs to designers to brand managers\u003c\/li\u003e \u003cli\u003eProvides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy\u003c\/li\u003e \u003cli\u003eContains essential information illustrated through the use of diagrams\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, \u003ci\u003eBrand Atlas\u003c\/i\u003e is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alina Wheeler, Joel Katz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470433426\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470433423\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.32w x 0.64d","brand":"Alina Wheeler","offers":[{"title":"Hardcover","offer_id":43919855157503,"sku":"9780470433423","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_08012cbd-ce69-4f64-9720-78cd023a1ae8.jpg?v=1680812275","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-atlas-alina-wheeler-9780470433423","provider":"WR Book House","version":"1.0","type":"link"}