{"product_id":"brand-avatar-kenneth-a-loparo-9780230201798","title":"Brand Avatar: Translating Virtual World Branding Into Real World Success","description":"Virtual worlds such as Second Life, have millions of users worldwide. Virtual world \"residents\" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kenneth A. Loparo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230201792\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230201798\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/27\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 187\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 0.80d","brand":"Kenneth A. Loparo","offers":[{"title":"Hardcover","offer_id":47420378054911,"sku":"9780230201798","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_737c04fe-5b83-4efe-96fb-15b56bdcb035.jpg?v=1761526031","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-avatar-kenneth-a-loparo-9780230201798","provider":"WR Book House","version":"1.0","type":"link"}