{"product_id":"brand-beauty-unleashed-roberto-m-lvarez-del-blanco-9780367112400","title":"Brand Beauty Unleashed: The Value of Aesthetics in Marketing","description":"\u003cp\u003eThis book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.\u003c\/p\u003e \u003cp\u003eTraditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. ﾁlvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades.\u003c\/p\u003e \u003cp\u003eWritten by a recognized authority in marketing and brand strategy, \u003ci\u003eBrand Beauty Unleashed\u003c\/i\u003e gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roberto M. ﾁlvarez del Blanco\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 036711240X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367112400\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.20w x 0.60d","brand":"Roberto M. ﾁlvarez del Blanco","offers":[{"title":"Hardcover","offer_id":43941111693567,"sku":"9780367112400","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_078edb14-7315-483c-ad5d-e77155f8950f.jpg?v=1681450977","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-beauty-unleashed-roberto-m-lvarez-del-blanco-9780367112400","provider":"WR Book House","version":"1.0","type":"link"}