{"product_id":"brand-bewitchery-park-louis-howell-9781734308112","title":"Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand","description":"\u003cp\u003eBrand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. \u003c\/p\u003e\u003cp\u003eBut how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But \u0026amp; Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. \u003c\/p\u003e\u003cp\u003eBrand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.\u003c\/p\u003e\u003cp\u003eWhen finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve.\u003c\/p\u003e\u003cp\u003eThe storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Park Louis Howell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1734308117\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781734308112\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Happy H Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Park Louis Howell","offers":[{"title":"Paperback","offer_id":44052110704895,"sku":"9781734308112","price":26.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cc3e7dda-9e75-4214-960e-72741cd3be37.jpg?v=1685017010","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-bewitchery-park-louis-howell-9781734308112","provider":"WR Book House","version":"1.0","type":"link"}