{"product_id":"brand-breakout-nirmalya-kumar-9781137467591","title":"Brand Breakout: How Emerging Market Brands Will Go Global","description":"Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nirmalya Kumar,Jan-Benedict E. M. Steenkamp\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137467592\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137467591\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/15\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"Nirmalya Kumar","offers":[{"title":"Paperback","offer_id":48174931214591,"sku":"9781137467591","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fe528f58-5ea7-4bbc-aff0-a5dd3b04c613.jpg?v=1771331467","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-breakout-nirmalya-kumar-9781137467591","provider":"WR Book House","version":"1.0","type":"link"}