{"product_id":"brand-champions-i-buckingham-9780230220324","title":"Brand Champions: How Superheroes Bring Brands to Life","description":"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e I. Buckingham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230220320\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230220324\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 209\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 0.70d","brand":"I. Buckingham","offers":[{"title":"Hardcover","offer_id":47420413116671,"sku":"9780230220324","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d457dc48-836b-4f70-b8c0-4d6811597b19.jpg?v=1761526056","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-champions-i-buckingham-9780230220324","provider":"WR Book House","version":"1.0","type":"link"}