{"product_id":"brand-choice-randolph-j-trappey-9781349523573","title":"Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes","description":"Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Randolph J. Trappey,A. Woodside\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349523577\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349523573\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/23\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.61d","brand":"Randolph J. Trappey","offers":[{"title":"Paperback","offer_id":47424278102271,"sku":"9781349523573","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_afeb0e3b-11eb-4a9f-8032-8b6b8a075cd6.jpg?v=1761529349","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-choice-randolph-j-trappey-9781349523573","provider":"WR Book House","version":"1.0","type":"link"}